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Navigating the Unknown: Leadership in an Era of Uncertainty

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 Leading through the mists of uncertainty can feel formidable; yet, it unveils a chance to display resilience, adaptability, and visionary leadership. Here are a tapestry of strategies to amplify your prowess in traversing unpredictable realms: Embrace Flexibility and Adaptability Stay Agile: Nurture a malleable work atmosphere that empowers teams to swiftly shift and respond to emerging insights and changing tides. Iterative Planning: Break down long-term visions into smaller, manageable milestones that can be recalibrated as needed, allowing for continual reassessment and evolution. Communicate Transparently Honest Updates: Keep your team apprised of the current landscape, even when the news is less than favorable. Transparency begets trust and ensures collective alignment. Open Dialogue: Foster a space where team members feel emboldened to express their concerns and ideas, enriching insights and uplifting morale. Focus on What You Can Control Identify Priorities: Direct your ene...

Andhra Pradesh ropes in Dentsu for branding capital city

Accelerating the process of building world-class new capital city at Amaravati, the Andhra Pradesh government has roped in Japanese advertising firm Dentsu as the brand building consultant, which ranked number five among the biggest agencies in the world by various rating agencies, Apart from brand building, it will also take care of the communication aspect, Capital Region Development Authority (CRDA) commissioner N Srikanth, said claiming that Dentsu will be a part of the capital project for a period of two years and that it already has an Indian presence in the form of Dentsu, India. Appointing specific consultant for brand building for cities is relatively new in India and moreover, Amaravati is the Greenfield capital and jobs & investments are important, for which, the brand building partner will play a pivotal role. With the smart cities scheme on roll, slowly and indirectly branding exercise for cities is catching up. Apart from Surbana and Jurong from Singapore preparing the master plans for the capital city, Mckinsey has been appointed as strategic and financial consultant for the capital project, while CH2M, an American company has been selected as the project management consultant to take forward the capital city project, sources added.

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