Andhra Pradesh ropes in Dentsu for branding capital city

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Accelerating the process of building world-class new capital city at Amaravati, the Andhra Pradesh government has roped in Japanese advertising firm Dentsu as the brand building consultant, which ranked number five among the biggest agencies in the world by various rating agencies, Apart from brand building, it will also take care of the communication aspect, Capital Region Development Authority (CRDA) commissioner N Srikanth, said claiming that Dentsu will be a part of the capital project for a period of two years and that it already has an Indian presence in the form of Dentsu, India. Appointing specific consultant for brand building for cities is relatively new in India and moreover, Amaravati is the Greenfield capital and jobs & investments are important, for which, the brand building partner will play a pivotal role. With the smart cities scheme on roll, slowly and indirectly branding exercise for cities is catching up. Apart from Surbana and Jurong from Singapore preparing the master plans for the capital city, Mckinsey has been appointed as strategic and financial consultant for the capital project, while CH2M, an American company has been selected as the project management consultant to take forward the capital city project, sources added.

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