Accelerating the process of
building world-class new capital city at Amaravati, the Andhra Pradesh
government has roped in Japanese advertising firm Dentsu as the brand building
consultant, which ranked number five among the biggest agencies in the world by
various rating agencies, Apart from brand building, it will also take care of
the communication aspect, Capital Region Development Authority (CRDA)
commissioner N Srikanth, said claiming that Dentsu will be a part of the
capital project for a period of two years and that it already has an Indian
presence in the form of Dentsu, India. Appointing specific consultant for brand
building for cities is relatively new in India and moreover, Amaravati is the
Greenfield capital and jobs & investments are important, for which, the
brand building partner will play a pivotal role. With the smart cities scheme
on roll, slowly and indirectly branding exercise for cities is catching up.
Apart from Surbana and Jurong from Singapore preparing the master plans for the
capital city, Mckinsey has been appointed as strategic and financial consultant
for the capital project, while CH2M, an American company has been selected as
the project management consultant to take forward the capital city project,
sources added.
During the Covid-19 crisis, I’ve spoken with many CEOs who have shared that a key priority for them, naturally, has been the safety and well-being of their employees. And there are many examples of inspiring actions taken by CEOs and companies in support of their employees. But as we’ve come to recognize that this crisis will last more than a few short weeks, companies are now defining their approach for the long haul. I’ve seen two crucial ideas take hold with corporate leaders. One: Given the magnitude of the shock and the challenges that this crisis represents, companies must consider the full breadth of their employees’ needs as people. Safety is essential, of course, but it’s also important to address higher-level needs such as the want for truth, stability, authentic connections, self-esteem, growth, and meaning in the context of the crisis. Two: Many CEOs have begun thinking about this crisis in three phases. They may assign different names or specific lengths to t