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Navigating the Unknown: Leadership in an Era of Uncertainty

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 Leading through the mists of uncertainty can feel formidable; yet, it unveils a chance to display resilience, adaptability, and visionary leadership. Here are a tapestry of strategies to amplify your prowess in traversing unpredictable realms: Embrace Flexibility and Adaptability Stay Agile: Nurture a malleable work atmosphere that empowers teams to swiftly shift and respond to emerging insights and changing tides. Iterative Planning: Break down long-term visions into smaller, manageable milestones that can be recalibrated as needed, allowing for continual reassessment and evolution. Communicate Transparently Honest Updates: Keep your team apprised of the current landscape, even when the news is less than favorable. Transparency begets trust and ensures collective alignment. Open Dialogue: Foster a space where team members feel emboldened to express their concerns and ideas, enriching insights and uplifting morale. Focus on What You Can Control Identify Priorities: Direct your ene...
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188 Spam Words to Avoid: How to Stay Out of Spam Email Filters

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Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different-sized fonts Broken HTML code Emails without an unsubscribe button In this article, we’re focusing on the first one: the use of certain words and phrases, aka spam trigger words. Keep reading to learn: What are spam trigger words? 188 spam words and phrases to avoid 6 deliverability tips to stay out of the spam folder What are spam trigger words? Spam trigger words are keywords or phrases email providers see as red flags. You’ll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams Gimmicks Schemes Promises Free gifts Gmail’s spam filter caught all of these promot...
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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

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How you can take advantage when everyone else is focused on social. Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to market and connect with your audience. It isn't Twitter, Instagram or Snapchat, either. It's email. Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry about your post showing up in recipients' feeds or whether they'll even get a chance to look at your content -- it will just be waiting for them in their inbox at any time.  Click play to learn more about email marketing and the free tools you can use to improve your company's marketing campaigns. Mark Fidelman -- entrepreneur --
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