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Navigating the Unknown: Leadership in an Era of Uncertainty

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 Leading through the mists of uncertainty can feel formidable; yet, it unveils a chance to display resilience, adaptability, and visionary leadership. Here are a tapestry of strategies to amplify your prowess in traversing unpredictable realms: Embrace Flexibility and Adaptability Stay Agile: Nurture a malleable work atmosphere that empowers teams to swiftly shift and respond to emerging insights and changing tides. Iterative Planning: Break down long-term visions into smaller, manageable milestones that can be recalibrated as needed, allowing for continual reassessment and evolution. Communicate Transparently Honest Updates: Keep your team apprised of the current landscape, even when the news is less than favorable. Transparency begets trust and ensures collective alignment. Open Dialogue: Foster a space where team members feel emboldened to express their concerns and ideas, enriching insights and uplifting morale. Focus on What You Can Control Identify Priorities: Direct your ene...

5 Branding Strategies for Smaller Online Retailers

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Just about 10 years ago, at a time when in-store purchases still dominated retail sales, some sceptics believed that e-commerce was just hype and the bubble would burst anytime. 10 years later, the bubble only seems to be getting bigger. Worldwide e-commerce sales was   estimated at USD 1672 million in 2015,  and is expected to cross USD 1672 million in 2019. Alibaba, an online marketplace, claims to have over 300 million customers. Amazon’s annual revenue is over $67 billion, Apple made over $ 10 billion in revenues in online sales. Even brick and mortar stores like Walmart, and Staples clock annual revenues of over $10 billion just in online sales, according to a report on  Insider Monkey. E-commerce now seems to be dominated by some large players who control a major share of the online market. Now, how can smaller online retailers compete with the big guys? Here’s a list of branding strategies for smaller e-commerce businesses: #1 Money back gua...