What you can learn from my experience. In my lifestyle business, I generate income in several different ways. I write for publications (for exposure and pay) and books, coach clients, speak at events, consult at and for large multinational corporations and sell digital information products. To run a half-million-dollar-a-year business, I have been using a team of four virtual assistants for administrative tasks and two freelancers for the technical parts.  A few weeks ago, I walked away from a consulting deal that I was negotiating with a company here in Asia (I'm writing this article to you from Seoul, South Korea). The deal fell apart because the company wanted to own all of my content after I presented it. They offered a six-figure consulting contract for the intellectual property rights.  My attorney and I tried to offer many other options, but they were adamant. They wanted to own the content so they could repackage it and sell it as their ...