Social media is in virtually everyone's hands at this point. And that pun was intended. Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact,   there are 2.3 billion active users   on social media presently and those numbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base. But, there's a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality. Here's how you can get started. Boost engagement. It's called "social media": You're expected to   socialize . Tha...