Your LinkedIn profile is your online billboard. Before LinkedIn arrived on the scene in 2003, a lot of people built and maintained personal websites that showcased their professional accomplishments. We don’t need personal websites anymore because you can use LinkedIn for the same purpose. Who would ever find your personal website? Everyone can find you on LinkedIn! The more connections you have, the more visible your profile will be. The more followers you have on LinkedIn, ditto. Here are 10 brand-damaging mistakes that will kill your LinkedIn profile’s effectiveness whether you are job-hunting, looking to build your business or just looking to grow your network and your credibility. Your LinkedIn Profile Photo You don’t need to pay a photographer to take a photo of you that you’ll use for your LinkedIn profile, but you have to have that photo! When the space where your photo should be is left blank, the rest of us instantly see you in our mind’s eye looking like t...