Just about 10 years ago, at a time when in-store purchases still dominated retail sales, some sceptics believed that e-commerce was just hype and the bubble would burst anytime. 10 years later, the bubble only seems to be getting bigger. Worldwide e-commerce sales was   estimated at USD 1672 million in 2015,  and is expected to cross USD 1672 million in 2019. Alibaba, an online marketplace, claims to have over 300 million customers. Amazon’s annual revenue is over $67 billion, Apple made over $ 10 billion in revenues in online sales. Even brick and mortar stores like Walmart, and Staples clock annual revenues of over $10 billion just in online sales, according to a report on  Insider Monkey. E-commerce now seems to be dominated by some large players who control a major share of the online market. Now, how can smaller online retailers compete with the big guys? Here’s a list of branding strategies for smaller e-commerce businesses: #1 Money back gua...