Digital marketers keep on looking out for new trends emerging every year to tap into the vast unexplored market. If we look at a potential customer, he/she is networking into an array of social channels, through multiple devices and platforms in one or the other way. Businesses try hard to engage and grow consumers through these mediums. Here are a few social media trends expected to make impact this calendar year. Snapchat: This app has taken the world by storm, and is a powerful social networking channel for businesses looking to engage the millennial generation. The digitally savvy audience has already started sharing pictures, videos and other media with this app. The selling point of application for businesses would be the feature where it provides an expiration date to the content you post, which the audience are attracted towards. Such types of custom content, which run only for a defined period of time in the form of teasers, trailers about upcoming products, would su...