ib by kacharagadla

Creating the right message is the crucial first step to making money with Facebook ads, but it doesn't end there. What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with  Facebook  ads is one of the  fastest ways to make money . No matter what type of product or service or information you're peddling, the quickest way to go from zero to hero is to structure the right ad that drives traffic to the right funnel and targets the right prospect. Simple, right? If you've had any experience with Facebook ads, you know that it takes a Jedi mindset to conquer this field and to actually churn a profit. Not only do your ads need to be on point, so to speak, but so does your entire  sales funnel . But, once you've built out your converting offer, all you need to do is to  optimize those conversions  then start  scaling your business . So how do you go ...

Somethings work regardless what your business is. Sometimes the most valuable advice comes from your fellow entrepreneurs, not the CEO of a Fortune 500 company. At Facebook, we know that behind every business is a person, and behind every person is a story – with insights and advice to share. That’s why we created the Small Business Council which consists of entrepreneurs who share a common belief in the importance of serving their customers, their communities, and each other. Each year we meet with our U.S. Small Business Council members to hear from small businesses across a variety of industries, sizes and geographies. Earlier this year I had the pleasure of meeting our newest 2017 Small Business Council members to learn from them and help them support their communities and fellow businesses. Here are a few of my favorite tips directly from the Small Business Council members past and present: Learn from and connect with other businesses. “Visit your competitio...

Even in this world of technology, no customer desires to learn from machines, but wants fellow human beings to solve their problems Communication  is the key to today’s successful business. The better the communication between your business and your clients, the better chance you have of retaining your customers. In a world where news travels faster than the speed of light, it becomes imperative for your business to stay up-to-speed when communicating with your customers. Communication Key to Good Customer Experience   Simply stated, communication is the key to a good customer experience. Research suggests that 83% of all clients would, on any particular website at one time or another, be in need of customer service. It is precisely  this service  that would be responsible for making or breaking a deal for your business. To help you enhance your customer’s experience, we’ve prepared a short guide to assist you with optimizing your communication ch...

Social proof is critical when creating influence and trust. Can I trust you? If I can trust you, I'll share a little secret with you. I want to buy from you! Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you. This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today. It's harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band -- almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you. With such fierce competition, how do you stand out in a competitive marketplace? One key strategy to focus on is to leverage the power...

On August 11,  IOM X , the outreach arm of the International Organization for Migration, received a Facebook message from a 26 year-old Cambodian man. He was at an internet cafe in the Marshall Islands, where his fishing vessel had stopped. The man was a victim of trafficking and finding that his Cambodian recruitment firm would not let him leave without a payment of $4,000, he turned to IOM X for help. They were quickly able to put him in touch with anti-trafficking groups in the Marshall Islands and he was later rescued, and returned to Cambodia. This photo taken on September 1, 2011 shows a migrant laborer sitting on a Thai fishing boat in Sattahip, Thailand’s Rayong province. Thousands of men from Myanmar and Cambodia set sail on Thai fishing boats every day, but many are unwilling seafarers — slaves forced to work in brutal conditions under threat of death. (NICOLAS ASFOURI/AFP/Getty Images) While it sounds like a relatively simple story, IOM X says it would have b...