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Business: Ola Will Offer BMW Rides Starting at Just Rs 250

Ola customers will now be able to travel in BMWs at affordable prices across three cities- Delhi, Mumbai and Bengaluru- to begin with. (Image: Ola)

BMW India is now a ‘Lux Category Partner’ for Ola. Ola customers will now be able to travel in BMWs at affordable prices across three cities- Delhi, Mumbai and Bengaluru- to begin with. The service will later be extended to more locations.
Ola Lux is available for booking at a minimum fare of Rs 250 and Rs 20-22 per km. The category also allows customers to book the cars on an hourly basis, via its Rentals feature. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and payment via Ola Money will be also available.
Together with BMW, Ola has come up with attractive proposals for our operators that will enable them to enter the segment with ease. BMW India is providing a 360 solution to Ola cab operators, which offers easy financing, aftersales support and assured buy-back for the car.
For a better customer experience, certified BMW instructors will train drivers about the versatile capabilities, technology, safety systems and features of BMW cars in detail.

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