Readers Choice

Navigating the Unknown: Leadership in an Era of Uncertainty

-
Image
 Leading through the mists of uncertainty can feel formidable; yet, it unveils a chance to display resilience, adaptability, and visionary leadership. Here are a tapestry of strategies to amplify your prowess in traversing unpredictable realms: Embrace Flexibility and Adaptability Stay Agile: Nurture a malleable work atmosphere that empowers teams to swiftly shift and respond to emerging insights and changing tides. Iterative Planning: Break down long-term visions into smaller, manageable milestones that can be recalibrated as needed, allowing for continual reassessment and evolution. Communicate Transparently Honest Updates: Keep your team apprised of the current landscape, even when the news is less than favorable. Transparency begets trust and ensures collective alignment. Open Dialogue: Foster a space where team members feel emboldened to express their concerns and ideas, enriching insights and uplifting morale. Focus on What You Can Control Identify Priorities: Direct your ene...
Post a Comment

Google Launches Universal App Campaigns To Make Advertising Easier For Developers

-
playstore
Universal App Campaign is Google’s latest take on app-advertising for developers. The feature was announced back in May at the company’s I/O Developer Conference and today, the web giant has made the tool publicly available.
It can be accessed by anyone using the Google Play Developer Console starting today. Another development from the company is that Google has also released a new performance report for developers that will allow them to judge the popularity and other public stats of their Play Store listings and promotions.
Google’s main motto regarding the Universal App Campaign, according to product manager for Google Play Ellie Powers, was that the company wanted to allow developers to say “here is my money and this is what I want to pay per user,” and then Google would take it from there and bring the developers’ visions into reality.
The new approach makes advertising as easy as possible and this is what differentiates it from other ad-based products. The only drawback is that you will have to give up a fair amount of control in return.
The campaigns will appear on Google Play and Google Search, as well as on YouTube and the wider Google Display network, following your approval. The tool will combine information from different platforms including videos, descriptions, pictures etc and mix them automatically to generate ads for Google’s different ad formats.
The system will then optimize the ad campaign to achieve as many installs as it can for the cost-per-install limit the devs have set.
Google has also launched a new performance report that will give developers insights on the popularity of their products. It will provide information like the number of installs, in-app purchases triggered, and much more so that devs know where they are excelling and where there is still room for improvement.

Comments

Post a Comment

Popular posts from this blog

List of Cloud Certifications

-
Image
Cloud certifications and Cloud computing certifications are very young, but their value grows so fast. Managers and IT specialist want to extend their knowledge about neutral cloud topics, but also vendor-specific implementations. Few of them, like Arcitura Education with the CloudSchool program, CompTIA or EXIN created vendor neutral certifications. The biggest vendors like VMware, HP, EMC, Microsoft and IBM have in their portfolio also Cloud certifications, that help you prove your skills about products and technologies. On the horizon we can see other vendors like Huawei or Cisco with new certifications. Strong cloud skills are for sure a good trend for companies (on the management level) and also engineers or IT architects. List of Cloud Certifications 52 Certifications 13 Vendors Amazon AWS Amazon AWS has in the offer three certifications and works on new ones. At this moment you can pass exams on associate level for architects, developers and SysO...
Read more

10 Online Careers You Can Start Today With Basically No Money

-
Does working from home or any remote location of your choice, while dictating your schedule and having complete control over your career sound good? If so, you should consider starting an online career. It’s a lot easier than you might think -- thanks to the internet, it’s actually quite simple, requiring much less startup capital than you might imagine. With a combination of drive, determination and skill, your online career can start almost immediately. Here are ten that you could literally start today. 1. Virtual assistant. With so many companies operating these days without a physical office location, it has opened up multiple remote opportunities for virtual assistants to handle a wide range of tasks. These include customer service duties, answering phones, setting appointments and screening emails. You can start small with a single client and then once you identify your specialty or an area you want to focus on -- social media customer service, for example...
Read more

వీసా రూల్స్‌ను అతిక్రమించవద్దు

-
Image
అమెరికాలో మొత్తం 4500 పైగా యూనివర్సిటీలు ఉన్నాయి. వీటిలో చేరే విద్యార్థులు ముందుగా పరిశోధన చేసి ప్రామాణికమైన యూనివర్సిటీలను ఎంచుకోవాలి. అంతేకాదు చదువుకోవడానికి అమెరికాకు వెళ్లే భారతీయ విద్యార్థులు వీసా నిబంధనలను ఎట్టి పరిస్థితుల్లోనూ అతిక్రమించ వద్దని చెబుతున్నారు ఎడ్యుకేషన యూఎ్‌సఏ నేషనల్‌ కో-ఆర్డినేటర్‌ రేణుక రాజారావు. హైదరాబాద్‌లోని రీజనల్‌ కో- ఆర్డినేటర్‌ పియా బహదూర్‌తో కలిసి హైదరాబాద్‌ బేగంపేటలో ఉన్న సెయింట్‌ ఫ్రాన్సిస్‌ కాలేజీలోని ‘అమెరికన్ కార్నర్‌’లో గురువారం విలేకరులతో మాట్లాడారు.   భారతీయ విద్యార్థులు ముఖ్యంగా తెలుగువాళ్ళు నెల రోజులుగా ఎదుర్కొంటున్న ఇబ్బందులను దృష్టిలో పెట్టుకుని పలు సూచనలు చేశారు. ఉద్యోగం చేస్తూ చదువుకోవడం సాధ్యం కాదని ఆమె చెప్పారు. ఉద్యోగాలు చేసినా దాని ద్వారా వచ్చే డబ్బు ఫీజులు, వసతులకు అయ్యే ఖర్చులకు సరిపోతుందని చాలా మంది భావిస్తుంటారు. నిజానికి వారాని కి అత్యధికంగా 20 గంటలు పని చేయడానికి అనుమతి ఉంటుంది. అందరికీ 20 గంటల అనుమతి దొరకదు. అదీ యూనివర్సిటీ నుంచి అనుమతి తీసుకోవాలి. ఈ పనులకు పెద్దగా ఆదాయం ఉండదు. అందుకే విద్యార్థులు ఈ భావం నుంచి బయటపడాల...
Read more