Skip to main content

Google Launches Universal App Campaigns To Make Advertising Easier For Developers

playstore
Universal App Campaign is Google’s latest take on app-advertising for developers. The feature was announced back in May at the company’s I/O Developer Conference and today, the web giant has made the tool publicly available.
It can be accessed by anyone using the Google Play Developer Console starting today. Another development from the company is that Google has also released a new performance report for developers that will allow them to judge the popularity and other public stats of their Play Store listings and promotions.
Google’s main motto regarding the Universal App Campaign, according to product manager for Google Play Ellie Powers, was that the company wanted to allow developers to say “here is my money and this is what I want to pay per user,” and then Google would take it from there and bring the developers’ visions into reality.
The new approach makes advertising as easy as possible and this is what differentiates it from other ad-based products. The only drawback is that you will have to give up a fair amount of control in return.
The campaigns will appear on Google Play and Google Search, as well as on YouTube and the wider Google Display network, following your approval. The tool will combine information from different platforms including videos, descriptions, pictures etc and mix them automatically to generate ads for Google’s different ad formats.
The system will then optimize the ad campaign to achieve as many installs as it can for the cost-per-install limit the devs have set.
Google has also launched a new performance report that will give developers insights on the popularity of their products. It will provide information like the number of installs, in-app purchases triggered, and much more so that devs know where they are excelling and where there is still room for improvement.

Readers Choice

Lead Your Team Into a Post-Pandemic World

During the Covid-19 crisis, I’ve spoken with many CEOs who have shared that a key priority for them, naturally, has been the safety and well-being of their employees. And there are many examples of inspiring actions taken by CEOs and companies in support of their employees. But as we’ve come to recognize that this crisis will last more than a few short weeks, companies are now defining their approach for the long haul. I’ve seen two crucial ideas take hold with corporate leaders. One: Given the magnitude of the shock and the challenges that this crisis represents, companies must consider the full breadth of their employees’ needs as people. Safety is essential, of course, but it’s also important to address higher-level needs such as the want for truth, stability, authentic connections, self-esteem, growth, and meaning in the context of the crisis. Two: Many CEOs have begun thinking about this crisis in three phases. They may assign different names or specific lengths to t
Read more

List of Cloud Certifications

Cloud certifications and Cloud computing certifications are very young, but their value grows so fast. Managers and IT specialist want to extend their knowledge about neutral cloud topics, but also vendor-specific implementations. Few of them, like Arcitura Education with the CloudSchool program, CompTIA or EXIN created vendor neutral certifications. The biggest vendors like VMware, HP, EMC, Microsoft and IBM have in their portfolio also Cloud certifications, that help you prove your skills about products and technologies. On the horizon we can see other vendors like Huawei or Cisco with new certifications. Strong cloud skills are for sure a good trend for companies (on the management level) and also engineers or IT architects. List of Cloud Certifications 52 Certifications 13 Vendors Amazon AWS Amazon AWS has in the offer three certifications and works on new ones. At this moment you can pass exams on associate level for architects, developers and SysO
Read more

Twenty Smart Business Buzzwords

Some words may grate on your nerves, but business leaders are still using "disrupt," "synergy" and "ideate." You should too. Spend any amount of time in a corporate environment and you'll likely notice there are some words that seem to come up on a daily basis. Certain verbiage becomes part of the  corporate culture  and soon, you may feel as if you need to use it to fit in. While they can change from one day to the next, most corporate buzzwords have a positive meaning. They're used to boost morale and motivate everyone involved in the conversation. Here are 20 of the top business buzzwords that you should make an effort to work into your vocabulary. 1. Impact Impact is a powerful word that has become a favorite of business professionals.  Grammarians argue  that the word is being used improperly, urging you to use "affect" instead, but businesses love it. 2. Corporate Synergy Half of the people who use this term likely
Read more