Where do you see yourself in five years? Will you be a workaholic on Wall Street, living the simple life in America’s heartland or will you be a successful entrepreneur with a million-dollar business? If you are reading this article, I am guessing your answer is the latter.
While trendy strategies come and go, there is no substitute for classic goal setting. Here are a few tried-and-true tactics to propel your business to success.
Review your goals every day.
Goal setting is like getting on the scale -- you’ll see greater success if you do it every morning. As entrepreneurs, dreaming big is standard practice. The distinguishing factor between the big dreamers and the big doers is that the doers take action.
Behavior science expert and writer James Clear calls these smaller goals “systems.” “If you’re a coach,” he explains, “your goal is to win a championship. Your system is what your team does at practice each day. If you’re an entrepreneur, your goal is to build a million-dollar business. Your system is your sales and marketing process.”
Clear finds his success in focusing on the systems while keeping the larger goal in mind.
Evaluate your goals regularly.
Goal setting is a process of discovery as much as it is a way to get the job done. As you monitor your goals, ask yourself: Does this goal matter?
By evaluating your goals regularly, you can make sure to focus on what’s important to you. For example, if your goal is to run 10 miles a day but you’re starting to have knee problems, then you may ask yourself if your goal is really to run (as an end in itself) or to enjoy a healthier lifestyle. This kind of flexibility will get you what you really want -- and may save you from having surgery down the road.
Zig zag your way to the top.
While the idea of racing toward your goals at breakneck speed is seductive, there are unexpected obstacles that inevitably complicate any business. “The road to success is never a straight line,” writes Rich Christiansen in The Zig Zag Principle. “The diversions and detours I had often found so frustrating had actually created more stable and solid businesses. On the other hand -- and without exception --each time I had raced directly at a target with high velocity, I had failed.”
Zigzagging requires you to be nimble and flexible and to take advantage of multiple opportunities. When a challenge comes along, consider your goal and whether it would be best to forge directly ahead or to pivot toward a different, short-term goal. It may not be the straightest path, but being adaptable is the clearest path to success.
Some of the most successful entrepreneurs have achieved their success in part by practicing disciplined goal setting. By breaking down your long-term goals into smaller daily tasks, evaluating your goals regularly and being adaptable, you too will enjoy the benefits of your efforts.
Zigzag Your Way to Success!
Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your car to the other side of town―as the crow flies? Of course not! Because you instinctively know that, just as a river has to wend its way around obstacles, the best route is never actually a straight line!
In The Zigzag Principle, Rich Christiansen applies a foundational law of nature to business management, entrepreneurship, goal-setting, and life in general as he explores why zigzagging toward our intended outcomes is more effective than trying to bulldoze our way through whatever stands between us and our objectives.
Christiansen helps you get started, make your way over the big hill to initial profitability, and minimize risks along the way. A s the head of well-established corporations and as the brains behind numerous start-ups, Christiansen has been through it all, and he’s charted all the zigs and zags you’ll encounter. In The Zigzag Principle, he documents everything he has learned, including how to:
- Identify your destination
- Create a defined set of values to help you as your business finds its way
- Add resources and hire the right people, as you turn the cash you have into fuel for more
- Replicate your successes to bring your product to the masses
- Protect your resources, your family, and your sanity
The simplicity of a straight line can be seductive. But it’s not a realistic way to go about achieving your goals, because you will always come upon unexpected obstacles in the road. Zigzagging requires you to be nimble and flexible, to “bootstrap,” and to be able to take advantage of multiple opportunities. What it delivers is success―in business and in life―far beyond your initial plans and dreams.
Use The Zigzag Principle to assess your resources, use them to their fullest, and keep yourself and your team motivated―all while living a life of balance.
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