Global
e-commerce giant Amazon continues to invest “very heavily” in the Indian
market, encouraged by its strong sales numbers and expanding seller base, a top
company executive has said.
Amazon
Senior Vice President and CFO Brian T. Olsavsky said the U.S. - based company
has seen sales quadruple during the festive season (pre-Diwali sales) compared
to last year.
“We’re
really encouraged with what we are seeing, both on the customer side and the
seller side. On the customer side, active customer accounts are up 230 per cent
year-over-year.
“We
are in the middle of the Diwali season that is going really well. Sales are 4x
what they were last year,” he said on an investor call.
Mr.
Olsavsky added that the company has been adding 40,000 products a day so far this
year on its platform and the number of sellers has grown more than 250 per cent
year-on-year.
“About
90 per cent of those sellers are using our logistics and warehouse services.
And as a result, we’ve tripled our fulfilment capacity year-over-year.
“So,
we are very encouraged, as I said last quarter in India, and continue to invest
there very heavily,” Mr. Olsavsky said.
However,
he declined to disclose specific investment details.
India
is one of the fastest growing markets for Amazon.
The
online retail giant had announced an investment of USD 2 billion to expand its
operations in India last year.
Amazon,
which competes with the likes of Snapdeal and Flipkart in India, operates under
a marketplace model here as regulations in the country do not allow foreign
capital in business-to-consumer (B2C) e-commerce.
According
to a BCG report, the e-commerce industry in India is expected to touch USD
60-70 billion by 2019 from USD 17 billion in 2014.
Amazon
is investing heavily into setting up warehouses across the country to speed up
delivery and efficiency.
Earlier
this month, it set up a new fulfilment centre in Pune, taking the total count
to over 21 with a cumulative storage capacity of over five million cubic feet.
“India
is a different market and does not have a lot of the same ready fulfilment
options that some other countries did. We see that as an opportunity,” Mr.
Olsavsky said.
He
added, “We like what we see in India. We think we’re attractive both to
customers and to sellers and we like our position.”
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